I think we can all agree on one thing and that is the fact that brows shape your face. Other than simply defining your eyes, they add dimension to your face and gives it a sense of liveliness that only brows can. Whichever makeup look I choose to do, I always make sure that my brows are prim and proper before moving on to the rest of my face. I love very natural brows and I have been consistently talking about the Magic Brow by Lord & Berry. However I also love a more filled in effect especially for events, and more so if I know I will be taking a lot of photographs. For this reason, I've been using the DipBrow Pomade by Anastasia Beverly Hills.

Anastasia Beverly Hills (ABH) is a beauty brand that has been known for their epic brow range, liquid lipsticks, and everyone's favourite eyeshadow palette that is Modern Renaissance. The dipbrow pomade by ABH is one of those products that have created a lot of buzz in the beauty community. When it comes to products that are so heavily raved about YouTube and Instagram videos, I often wonder if they are actually worth the hype, and in my case (broke graduate student-yes we exist!) I tend to wonder if they are worth the price tag. I'm also not a makeup artist, so I was apprehensive when it came to using a pomade. You should also probably know that there's nothing that speaks to my soul than sales and free shipping. So when I saw that Cult Beauty offered free shipping on ABH products, I knew I had to pick it up. 

Price: $18.00 (Roughly around Rs. 2,800)

NET WT: 4.0 g/ 0.14 Oz

Available in 11 shades

Claims: 

An award-winning waterproof, multitasking, and buildable matte pomade that stays put. Apply and blend a small amount of Anastasia Beverly Hills DIPBROW® Pomade with an angled brow brush to effortlessly outline, fill, and texturize brows. 

Long-lasting and smudge-proof

High-pigment formula glides on easily and dries fast

Acts as an all-in-one brow product

Packaging:

The product arrived in a black cardboard box with the brand and product name, shade, and ingredients listed on it.

A little note with a word of caution and warning was also included in case anyone has any reaction to the product, which was an extra touch.


The product itself was in a clear glass pot with a black screw on lid with the ABH logo in copper. The name of the brand is inked on the side of the jar, and the name of the product, and shade are mentioned on a sticker at the bottom. Overall, the packaging is sturdy, compact and felt luxurious; very impressive.



 Keep in mind that you will need a spoolie and an applicator brush to use the product. The duo brush by ABH is another $18.00 but you can find inexpensive brushes to help you create that perfect arch. 

Wear:

Out of the shades available I picked Ebony, which is perfect against my skin tone and hair colour which is a dark brown (almost black). The product has excellent pigmentation, which can be either a pro or con based on how you use it. Personally, I dip my brush in once and lightly draw in little hair like lines to add to the sparse areas of my brows to make them appear fuller. Make use of a spoolie brush to really distribute the product and make it look more natural. I've found that this creates the most natural brow look. The product is definitely build-able. If you really pick up the product it will give you block brows, which obviously isn't the most natural. If you're a novice, I would definitely recommend being very gentle and 'greedy' with how you pick up the product.

In terms of the formulation, the pomade falls somewhere in between a wax and a cream. It's unbelievably smooth and creamy (for a brow product) but has a stiffness of a wax so that once applied it doesn't budge. It is very easy to pick up with a brush, and apply. They weren't kidding when they said it dries fast, so make sure you improve your dexterity. Remember, practice makes perfect.

As I said earlier, the best part is that once it dries, it stays put. It is indeed smudge-proof and lasted all day (6:30 a.m. to when I took my makeup off around 6 p.m.) without needing touch ups. In terms of the claim that it is water-proof, I would say it is waterproof for the most part. I applied it over my hand and rubbed the product under running water and there was a tiny amount of fading. Then again that is an extreme scenario isn't it? Even if you do get caught in the rain, unless you rub your brows harshly, the product wouldn't drip down your face.

Over time I've definitely noticed that there were cracks appearing in the product which could only mean that it's drying. So if you do get it, it's best to always seal the product shut and not let it be exposed to air for too long. I ordered mine back in June-July and it hasn't dried out on me thus far.

Would I recommend it?:

ABSOLUTELY!  I definitely think it's worth the hype. I feel like I've got my brows sorted thanks to this, and now all I need is a clear brow gel to keep them locked in place. 

DipBrow Pomade by Anastasia Beverly Hills